Marketing means different things to different people. Some think marketing is advertising… but it is much more than that. In fact, advertising makes up just one piece of one of the five major components of marketing. It is one aspect of promotion that includes direct mail, internet promotion, networking, public relations … you get the picture. Media advertising isn’t right for every business —
If so, then check out these simple steps to getting this process underway. Success in your business begins with a strategic plan. Planning Planning is the first important step and includes all the up-front thinking … determining your objectives, what marketing activities to use to support your objective, what resources are available, and who needs to be involved. No shotgun methods here – which miss the mark most o
Keeping in touch with customers, clients, prospects, and even inactive customers is very important in the relationship marketing of today. Today’s customers and prospects are knowledgeable and appreciative when you send informational emails that contain useful and valuable information they will read and use. Product-centric messages are likely to get tuned out so the key is to create email messages that your recipie
Keep the following in mind when taking the leap to designing an email newsletter as a regular and consistent marketing activity. Get Help Seek out applications that can help even the self-taught, would-be design artists, like me! Help can come in the form of templates available online – check out Campaign Monitor at http://www.campaignmonitor.com/templates/ or from applications such as Constant Contact www.constantc
44 Catacunemaug Road, Shirley, MA 01464
Katherine Jasmine - President
PHONE: (978) 764-8711
EMAIL: [email protected]
Marketing and Gardening
Creating a successful marketing plan or campaign is much like growing a beautiful garden. You need to combine the types of plants that are appropriate to your particular area and be sure you use the right light, soil, and fertilizer. A successful garden will be the envy of the neighborhood, but it will take planning, time, and effort. The same can be said for success in marketing. Start with a plan; select the right mix of marketing tools and techniques; test, measure, and review; and your business will grow.
Katherine is an experienced research facilitator and analyst whose expertise is regularly called upon for product development, new product launches, and market trend analysis. In addition, she is frequently asked to present seminars and workshops on many facets of marketing.