History
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| | Katherine Jasmine’s career spans over 30 years and includes all facets of research and marketing in the business-to-business and consumer marketplaces.
Before establishing MarketingFIRST, Ms. Jasmine was Vice President of Research and Marketing for Haights Cross Communications, the parent company of several educational publishing companies. Prior to that, she was the Marketing Director for the Supplementary Division of Addison-Wesley Publishing in New York and a partner in a full-service marketing, advertising, and public relations firm in New Jersey.
Katherine is an experienced research facilitator and analyst whose expertise is regularly called upon for product development, new product launches, and market trend analysis. In addition, she is frequently asked to present seminars and workshops on many facets of marketing.
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